Celebrating local culture and Samsung-powered innovation, Samsung’s new experience led space in Kings Cross is everything a shop isn’t. The 20,000 sq ft retail concept offers visitors with the ultimate immersive brand experience where they can get to grips with the latest technology first-hand, attend world-class events and workshops organized by local educational institutions, and connect with the global community.

In collaboration with Lighting Design Studio, Nulty+, LEDFlex takes immense pride in being a part of this extraordinary innovation. From our ultra-bright Lumen Line to a range of our profiles, LEDFlex can be seen bringing to life various areas throughout the experience venue.