Selfridges Eyewear Destination

Project Details

Project Type


Lighting Design


Project Location



James French
One of London’s most celebrated shopping destinations, Selfridges today is more than just premium labels and exquisite diners. It is an extraordinary shopping experience filled with surprises and indulgences. In the recent makeover of the store’s Accessories Hall, Selfridges unveiled its brand-new eyewear destination – Selfridges Opticians. Offering an incredible range from the world’s best brands to expert after-care, the store is a one-stop paradise for eyewear enthusiasts.

Working alongside Lighting Designer, Nulty+, we proposed tailored Linear LED solutions that complement the store’s opulent and stylish interior. Our Intense Flex in combination with our Pro Profile has been finely integrated into display shelves to create emphasis on the merchandise without leaving behind shadows. These products can also be seen subtly outlining the geometrically-shaped display cases within the walls.